Don't hope to get rid of books (Umberto Eco)
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Fanatocracy: How to Turn Fans into Customers and Customers into Fans

14.99 €
Out of stock
Fanatocracy: How to Turn Fans into Customers and Customers into Fans
14.99 €
Exploring the mindset of a new generation for whom it is important to be in a community of like-minded people and share experiences, the authors share surprising ideas for creating a fan culture. They are convinced that a passionate commitment to benefiting their customers by doing more for them than anyone else and building personal relationships with them is the ultimate secret to dominating an entire industry.
The book is aimed at anyone who wants to lift their business above the gray mass of competitors and make it thrive.
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