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Fashion Film: Art and Advertising in the Digital Age

14.99 €
Out of stock
Fashion Film: Art and Advertising in the Digital Age
14.99 €
The emergence of the fashion film genre is the result of almost a century of close cooperation between cinema and the fashion industry. This concept, the boundaries of which are quite fluid, usually includes both commercials for designer brands and full-length feature films. Nick Rhys-Roberts' book explores the relationship between fashion film and media, advertising and digital technology on the one hand, and art and its major stages of development on the other, with a particular focus on the postmodern era. What is a fashion film and what are its characteristic features? What channels of communication are involved in its dissemination today, in the digital age? To what extent does the fashion film turn out to be a medium used by big brands for advertising, and conversely, can it express a different view of culture that rejects consumption as its driving force? In search of an answer to these questions, the author resorts not only to theoretical analysis, but also to the history of the industry, revealing the characters of its famous protagonists, including Yves Saint Laurent, Coco Chanel and Christian Dior. Nick Rhys-Roberts is Professor of Media and Cultural Studies at the University of the New Sorbonne (Paris III).
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