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Iconic Corporations: How Large Organizations Have Changed from the Roman Empire to Silicon Valley

29.99 €
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Iconic Corporations: How Large Organizations Have Changed from the Roman Empire to Silicon Valley
29.99 €
In basket
Corporations have always existed—from Caesar to Zuckerberg. Law professor William Magnuson has researched their history and compiled a veritable guide—from the halls of Roman palaces to the assembly lines of Detroit and Silicon Valley factories. The author identified eight types—including banks, stock markets, monopolies, and startups—and discovered why they were initially created, how evolution brought them to their current point of development, and why they ultimately became machines for squeezing money out of consumers.

In this book, you will learn:
- how the fear of burning in hell forced Florentine bankers to think creatively;
- why companies pushed Rome to wage war;
- how Edward III's loans ruined the major banks of Florence in the 14th century;
- how the Ford Motor Company influenced the obsession with automobiles in America;
- what Uber and meerkats have in common.

Explore the corporate world to understand their goals and avoid falling for the bait of the powerful.
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