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Nobrow. Marketing Culture. Marketing Culture.

14.99 €
Out of stock
Nobrow. Marketing Culture. Marketing Culture.
14.99 €
How has the cultural landscape changed since the emergence of the global supermarket? What happened to modern art after Andy Warhol, to pop music after Nirvana and MTV, to movies after Star Wars? And are the old concepts of taste and style so important today, when the label on your T-shirt is more valuable than its style? John Seabrook, a columnist for The New Yorker, Harper's Bazaar, GQ, Vanity Fair, Vogue, and The Village Voice, offers answers to these questions in his book. His research is a guide to contemporary culture, where information noise is more important than the event itself, quality equals relevance, and no one is able to separate product from positioning and cultural value from market value. Welcome to Nobrow's world - a world you have been living in for a long time, although you are afraid to admit it to yourself!
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