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Need More Gold: The Rise, Fall, and Future of Blizzard Entertainment

19.99 €
Out of stock
Need More Gold: The Rise, Fall, and Future of Blizzard Entertainment
19.99 €
Blizzard Entertainment was once a byword for excellence among video game fans. The famed company behind iconic franchises like Warcraft, StarCraft, and Diablo was known for putting games above all else. But when Blizzard canceled Titan in 2013, it gave Bobby Kotick, CEO of parent company Activision, an excuse to start squashing Blizzard’s autonomy.

Activision began an invasion of Blizzard from within. Misguided products, PR disasters, layoffs, and a shocking lawsuit left the company in disrepute.

Based on interviews with more than three hundred current and former employees, this book chronicles the epic saga of Blizzard Entertainment, from its triumphant rise to fame to its precipitous fall. Full of colorful personalities and dramatic twists, it’s a tale of what happens when artistic idealism collides with the ruthless pursuit of profit.
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