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Predictably Irrational: The Hidden Forces That Shape Our Decisions

14.99 €
Out of stock
Predictably Irrational: The Hidden Forces That Shape Our Decisions
14.99 €
Do you know why a 300-ruble pill works better than a 10-ruble one? Why are we more willing to help a neighbor for free than for money? Or why do we sometimes compulsively buy things we don't really need?

Dan Ariely answers these and many other questions related to our economic behavior. Using scientific experiments, he demonstrates that our decisions are often predictably irrational—we act according to the same non-obvious scenarios.

The author exposes the games our brains play, helping us understand and reconsider the stereotypes of decisions and actions that shape our personal and business lives. Understanding your own imperfections offers numerous practical benefits—you'll see for yourself after reading this fascinating book!
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