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The path of Real Madrid

14.99 €
Out of stock
The path of Real Madrid
14.99 €
Real Madrid is the most successful sports club on the planet. It has more trophies than any other team. For example, they have 12 Champions League trophies to their credit. However, the story behind the numerous triumphs goes beyond the players and coaches. In a generally unnoticeable way, a management team of mostly outsiders has turned a bankrupt team into the most expensive sports organization in the world.
How did Real Madrid achieve such extraordinary success? The book's author, Columbia Business School professor Stephen Mendis, is the first researcher to rigorously analyze both the on-field and business aspects of a sports team. What he reveals is completely unexpected to the average reader and challenges the conventional wisdom that game-based data analytics are the primary tools of success. In fact, Real Madrid's winning formula both on and off the field, from player selection to financial stewardship, depends primarily on strategy, dedication to club culture, and the values of the fan base.
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