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Digital Marketing Strategy: An Integrated Approach to Online Marketing

29.99 €
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
29.99 €
Simon Kingsnorth's book is a practical guide that will help you develop and seamlessly integrate your innovative marketing strategy into your company's business strategy. The author offers a clearly structured "guide" to the main issues of digital marketing: customer focus, planning, SEO, social media, analytics and much more. He describes in detail the working tools that will help increase the company's profits and strengthen the brand. A separate chapter is devoted to how to present a digital strategy to decision makers in order to get their approval and financial support for the implementation of new ideas. In the Russian edition, translated terms are given their equivalents in English, which makes it easier to navigate the rapidly changing language of modern marketing. This book will become an indispensable guide for both beginners and professionals who want to refresh and supplement their knowledge of business and marketing. It is addressed to business owners, managers, marketers, students and anyone interested in the development of marketing and digital technologies.
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