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UBER: The Inside Story of Global Domination

19.99 €
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UBER: The Inside Story of Global Domination
19.99 €
You have something amazing in your pocket – a quick and easy way to hail a taxi that will take you anywhere. You hold something equally amazing in your hands – the previously unknown story of Uber's meteoric rise and the enormous ambitions of its founder, Travis Kalanick. Uber and Kalanick have inspired both admiration and envy among their competitors. They challenged the industry, sparked debate about driver exploitation, and forever ingrained in consumers' minds the need to become familiar with a driver before a ride. But that's not all. Uber introduced the global concept of "uberization" to all areas of business, meaning the integration of computer technology into transactions between buyers and service providers. And today, "uberization" is not just about taxis. Giants like Airbnb and Alibaba Group are using "uberization" in their daily operations. This book is an inside look at the global Uber empire – its past, present, and future.
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