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Willpower and Self-Control: How Genes and the Brain Prevent Us from Fighting Temptations

14.99 €
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Willpower and Self-Control: How Genes and the Brain Prevent Us from Fighting Temptations
14.99 €
Why do some people easily resist temptations, while others are unable to resist them? The author, having compiled the latest scientific data, demonstrates that people who find it difficult to resist temptations are physiologically and biochemically different from those who do not. Due to genetic differences, neurotransmitters—the substances that regulate brain function—are distributed and function differently in these individuals. The disorders vary: some suffer from a constant lack of pleasure, while others experience such intense sensations from pleasurable things that they are unable to resist them. But the result is the same: the "animal" part of the brain—the limbic system, which demands pleasure right here and now—often takes precedence over the "smartest" part—the prefrontal cortex, which remembers that momentary pleasure threatens larger life plans. The book contains numerous tests, and while their results can't be used to determine whether you have "bad" versions of the "self-control genes" or how their influence interacts with environmental factors, indirect evidence can still suggest which systems in your brain are not functioning quite correctly. The final section of the book offers recommendations on how you can effectively resist temptations and achieve long-term goals despite self-control issues.
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