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The Code of Persuasion: How Neuromarketing Increases Sales, Advertising Campaign Effectiveness, and Website Conversion

19.99 €
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The Code of Persuasion: How Neuromarketing Increases Sales, Advertising Campaign Effectiveness, and Website Conversion
19.99 €
Grab attention. Attract. Convince. - Three main tasks that every marketer solves. Are you trying to be persuasive, but people are not attracted by your texts? It's no secret that buyers make decisions irrationally, coming up with reasonable reasons for refusal in hindsight, so traditional models of persuasion and do not work. To the aid of marketers and salespeople comes neuromarketing, which targets the primary brain - the ancient structure that is responsible for instantaneous and unconscious reactions. Drawing on the latest scientific evidence, Christopher Morin and Patrick Renvoise offer a model to help create effective advertising, sales presentations, and increase website conversion rates. Neuromarketing is the science of persuading anyone, anywhere, anytime. In this book you will find: 6 persuasive stimuli that appeal directly to the primary brain; 4 steps to persuade any opponent; more than 30 working cases.
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